I travelled in Greece for two months last summer and discovered their obsession with Molto Croissants! This advert appeared everywhere and I remember thinking how much a loved it every time I saw it; the concept is 7 days in 1 minute, a series of film clips and still captions which tell this boy's story at the speed of light! What fascinated me the most was that the concept, imagery, settings and medias all morph and link together so well that even though there is a language barrier and we cannot hear the narration, you can still understand and piece together what happened in his 7 days and really enjoy watching it. The advert projects this sexy, carefree, gorgeous lifestyle which means you are a bit surprised when you realise it is promoting pre-wrapped croissants.
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