Scott Albrecht uses second hand and 'found' materials to represent popular sayings, his concept being that when a common saying is presented or styled, it can create an impact which makes you think about the word in a new light.
This concept is a reoccurring theme amongst designers and typographers, this notion that the presentation or styling of a common saying, word or phrase can impact its meaning or invite it to be considered anew has been studied, tried and tested in thousands of different ways.
I wanted to draw attention to Scott Albrecht's pieces because I love the print style, colours and materials he uses as well as the phrases he focuses on. I also think that his use of wood in some of his pieces, reflect the natural use of these everyday sayings. All of his work is beautiful and fuses together three elements, a worldwide interest in recyclable materials, typography /art and human behavior.
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